career coaching success

Behind my brand: the company name and logo

Sometimes, I get questions about my company name and logo; people want the story behind my brand. I love telling people about those origins! I thought I would do a fun Q&A here.

Q: What does Aurelian mean?

A. Aurelian is a color on the yellow/gold part of the spectrum. Yellow is the color of personal power (the color of the solar plexus chakra, if you’re the hippie-dippy type, which I occasionally am).

Since I anchored the company’s mission in proactivity, my clients learn to invoke a healthy dose of self-determination and personal power in order to see success. When I help my clients with their personal power, I am leveraging expertise at the intersection of my career strategy practice and my life coaching practice. That’s when I’m most fulfilling the brand.

(Aurelian is also the name of a Roman from the third century, someone who rose up from humble beginnings to become emperor. You might have heard of the Aurelian wall in Rome. That’s from him. That’s not a terrible connotation, either.)

Q. How do you pronounce the name of your company?

A. Aw-RILL-ee-un Coaching

Q. How did you come up with the brand logo?

A. I did an online bidding contest among contract designers. When I described the company and its mission, the story behind my brand, designers then submitted their proposed designs. I wanted something aspirational. The star, the horizon, and the person’s solar plexus area leading the figure’s movement all captured that essence.

Q. What are your areas of focus?

A. I focus on helping achievers surface and tackle their mental and emotional blocks on the job that might be preventing them from getting to the next level. This may involve teaching someone to define and embrace their expertise, or learn what their particular powerhouse talents are then leverage the heck out of those.

Q. Who do you work with? How do I know if we’re a good fit?

A. I work with mid-career professionals on advancement tracks who are generally senior manager level and up to C-Suite. Individuals should have at least 15 years of work experience in a particular industry under their belts.

To find whether we are a good fit, let’s talk: